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How do the negative ions work?

We all know that negative ions do good for hair, leave it shine, smooth and healthy. But how do the negative ions function on our hair?

At FBT, we only ever want the best for our products and we pride ourselves at being at the forefront of hair technology, science and healthcare, which is why you’ll find ionic technology in our products, curling irons, hair dryers and hair straighteners.


There are generally three steps.

Step 1: Negative ions break down water clusters into tiny water molecules.

Step 2: Micronized water molecules penetrate hair deeper and faster for extreme hydration.

When water droplets are smaller, more water is absorbed into the hair hence the hair is dried quickier. This also adds more moisture to the hair follicle, which has a conditioning and smoothing effect.

Step 3: Hair is left hydrated, smooth and shiny.

More light is reflected off a smooth surface, which will therefore make the hair look shinier.